Diploma Series Sales Training
Get the Sales Training that Takes You Beyond CPP

Do your new sellers know how to hit the ground running? Want your veteran sellers to get beyond cost-per-point selling? Diploma Series Sales Training can help.

Just give the sales experts at Arbitron two days at your station, and we'll turn even someone who's never before sold radio into a revenue producer who knows how to get buyers to see the real value of your station.

Upon graduation, your sellers will be able to:

• Prospect more effectively
• Create and deliver compelling, convincing presentations
• Uncover the full power of Arbitron and Scarborough data and software
• Sell the power of radio
• Overcome objections
• Turn prospects into clients
• Close the deal

Your sellers will be able to apply right away what they've learned because our practical training focuses on your market, your station and your clients.

Ready to take your sales to the next level? Contact your Arbitron Account Manager or Jon Tuengel at (443) 259-7522 and find out how you can increase the productivity of your sales force.