Arbitron Training is providing a series of weekly instructional tips on how subscribers can gain the most from their Scarborough data throughout the sale cycle—from prospecting to closing the deal.
These training tips will be available to download after their have been mailed to subscribers.
Training Tip #1: Prospecting with Scarborough
Training Tip #2: K.I.S.S.
Training Tip #3: Me, Myself, and I…Keeping it Client-Focused
Training Tip #4: Sugar Coating
Training Tip #5: What's In It for Me?
Training Tip #6: The Who-Ville of Scarborough: Identifying Who and What
Training Tip #7: Marketing 101
Training Tip #8: Keep It Brief
Training Tip #9: The 7-Minute Scarborough Presentation
Training Tip #10: Opportunity Is Knocking
Training Tip #11: Paint a Picture: Learning How to Chart and Graph
Training Tip #12: What's the 411?
Training Tip #13: Prospecting for Promotions
Training Tip #14: Turn the Tables
Training Tip #15: Radio Jeopardy!
Training Tip #16: How Do We Compare?
Training Tip #17: Traditional Revenue—Not!
Training Tip #18: Extra, Extra, Read All About It!
Training Tip #19: Could’ve…Would’ve…Should’ve
Training Tip #20: Deciphering the Data
Training Tip #21: Logos Add Spice to Your Client Presentations
Training Tip #22: Paint a Picture
Training Tip #23: The Round Table Discussion: Presentations for the Client
Training Tip #24: Multimedia Expert
Training Tip #25: Play Matchmaker
Training Tip #26: Where's My Client?
Training Tip #27: Closing Ratios
Training Tip #28: Prepping for the Perfect Call
Training Tip #29: Creating a Market Master Sales Binder
Training Tip #30: Best Practices
Training Tip #31: Piece It All Together…Becoming a Consultant
Training Tip #32: Writing Better Ad Copy with Scarborough
Training Tip #33: How Much Are We Worth
Training Tip #34: Promotions in Motion
Training Tip #35: The "Fans " Versus the "Listeners "
Training Tip #36: Which Daypart Is Most Effective?
Training Tip #37: How to Take on Cable TV
Training Tip #38: Practice Makes Perfect
Training Tip #39: Partner With Your Clients
Training Tip #40: I Can’t Find My Client!
Last updated: 9.1.10