The Bedroom Project
How Young Americans Use, Consume and Interact with Technology and Media

The Bedroom Project

No demographic presents more challenges—and more untapped opportunities—to broadcasters than 17- to 28-year-olds.

To help the industry gain insights into how this important generation perceives and uses radio, and how to reach them given the myriad of technological choices that surrounds them, Arbitron and Jacobs Media conducted groundbreaking research to observe young Americans interacting with technology and media in their natural habitats—their homes, dorm rooms, cars and, yes, their bedrooms.

Their thoughts and opinions were recorded on videotape, and you’ll be able to watch specially crafted interview segments to learn about their views on:

  • computers
  • cell phones
  • social networks
  • iPod®s
  • video games
  • television
  • radio

Download the Executive Summary

Related Links:
The Bedroom Project Web Site

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