The Infinite Dial 2013: Navigating Digital Platforms

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AM/FM radio is “king of the road,” with far more frequent users than other in-car options, according to The Infinite Dial 2013: Navigating Digital Platforms, from Arbitron and Edison Research. Nearly six in ten adults 18+ say they use AM/FM radio “most” or “almost all of the times” they are in the car, far outpacing the next highest in-car audio options, the CD player, portable digital audio/MP3 players and satellite radio.
The Infinite Dial series has offered an unparalleled view of digital media trends since 1998 and has become a highly anticipated report each spring.
Some of the other trends highlighted in the study were:

• Growing penetration of smartphones and tablets, and the ways people use these devices
• The continued growth of online radio usage and time spent listening
• An update on social media use by brand and age demos
• Which devices people use to wake up in the morning

Last updated: 4.2.13

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