The Infinite Dial 2008: Radio’s Digital Platforms
Online, Satellite, HD Radio™ and Podcasting
In the latest study from Arbitron and Edison Research, we continue to explore the world of radio, as it stands in
2008 and continues to take on new forms, in particular, an increasing number of digital platforms,
such as online, satellite, HD Radio® and podcasting.
- The weekly online radio audience is at an all time high with an estimated 33 million listeners.
- Over one in seven 25- to 54-year-olds listen to online radio on a weekly basis.
- Awareness of both satellite radio companies remains essentially flat for the third year in a
row at around 60 percent.
- iPod®/portable MP3 player ownership continues to skyrocket among teens.
- Only ten percent report less time with over-the-air radio specifically due to time spent with
their iPod/portable MP3 player.
- Although awareness of podcasting has not changed, usage of audio podcasting is up.
- The majority of audio podcast users listen to podcasts most often on their computer.
- Contrary to commonly held beliefs, people who listen to digital radio platforms do not
spend less time listening to AM/FM radio.
Download The
Infinite Dial 2008: Radio’s Digital Platforms (PDF)
Highlights from the study:
Related Links:
The Infinite Dial 2008 Webinar: Webcast replay (Windows Media Player) and slide presentation (PDF)
The Infinite Dial 2007: Radio's Digital Platforms (PDF)
The
Infinite Dial 2006: Radio’s Digital Platforms (PDF)
HD Radio™ is a trademark of iBiquity Digital Corporation. iPod® is a registered trademark of Apple Inc.
Last updated: 6.25.08
