In July 1998, Arbitron and Edison Media Research determined that six percent of all Americans had tuned to Internet radio. In January 1999, we both found that Internet listening penetration had more than doubled to 13 percent. Americans are taking to the Internet with a will, with access to the Web at home and work ballooning from 30 percent to 41 percent. And for the first time, Arbitron and Edison asked key questions about Internet shopping. We discovered that, for radio stations, music and CDs presented the best opportunities to cash in on the Internet e-commerce gold rush.
Download Internet Listening Study II: Radio and E-commerce (PDF)