More than four in 10 (42 percent) people who listened to Internet Radio in the last month listened while shopping or researching a product or service online, according to the latest study from Arbitron Inc. and Edison Media Research—Internet and Multimedia 12: The Value of Internet Broadcast Advertising. The study focuses on the Internet radio and video audiences and the most effective way to market to this elite segment of the U.S. population.
Download Internet and Multimedia 12: The Value of Internet Broadcast Advertising study summary (PDF)
Download Internet and Multimedia 12: New Media Enters the Mainstream powerpoint presentation (PDF)