In the land of cell phones, radio still owns the road. Commissioned by the Southern California Broadcasters Association (SCBA), this study found that the overwhelming majority of commuters in the Los Angeles area still listen to radio as the dominant in-car activity. Download the complete study to get the discrete details about how long commuters listen on average during their AM and PM drives, how responsive these listeners are to ads and other content they hear on the radio, and much more.
Download L.A. In-Car Study (PDF)