An analysis of the numbers driving this hot radio format
A vibrant new sound is shaking up the radio airwaves around the country. This new sound that we call “Latino Urban,” is locally marketed as Reggaetón, Latin R&B or Latin Hip-Hop and is making a big impact.
Arbitron has studied the impact of nine Latino Urban stations around the country and found that this new format breaks the rules of language barriers and morning drive listening that apply to most other Spanish-language formats.
The report contains fascinating, market-by-market analyses that show how Latino Urban has become a focal point for active, young music fans and radio listeners.
Download The New Latino Urban Format Report (Spring 2006) (PDF)
Previous Versions
Download The New Latino Urban Format Report (Winter 2006) (PDF)