Contact us to learn how you can demonstrate the value of your network across platforms.
Carol Edwards
carol.edwards@arbitron.com
(410) 312-8343
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A ground-breaking study from Arbitron for the NBC coverage of the 2010 Vancouver Winter Olympic Games revealed new insights about consumer engagement.
By leveraging Arbitron’s single-source Portable People Meter ™ panel, Arbitron and NBC, with their partners, Omniture and comScore, illustrated that consumers who followed the Games on television AND online spent much more time on both platforms.
Read the study for more insights about What Multi-Platform Use Says About Consumer Engagement.
Questions?
Contact Carol Edwards at (410) 312-8343 or carol.edwards@arbitron.com
Last updated: 8.6.10
