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A ground-breaking study from Arbitron for the NBC coverage of the 2010 Vancouver Winter Olympic Games revealed new insights about consumer engagement.
By leveraging Arbitronís single-source Portable People Meter ô panel, Arbitron and NBC, with their partners, Omniture and comScore, illustrated that consumers who followed the Games on television AND online spent much more time on both platforms.
Read the study for more insights about What Multi-Platform Use Says About Consumer Engagement.
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Last updated: 8.6.10