The Arbitron Airport Advertising Study: Exploring an Undiscovered Upscale
Medium
Airline travelers, especially Frequent Flyers, are some of the most affluent
and upscale consumers in the U.S. The Arbitron Airport Advertising Study shows
how you can reach these consumers via a relatively untapped advertising medium—airport
advertising.
Due to new security restrictions, travelers are spending more time in airports
than ever before. Tap into this “captive audience” of sophisticated
consumers by advertising to their lifestyles, not just their business needs.
Highlights from the study:
- Airline travelers are sophisticated shoppers. They
are more likely to buy designer clothes, luxury cars and cutting-edge
personal digital devices.
- Frequent Flyers account for nearly 60% of all airport advertising
impressions, and males 25-54 constitute the largest segment of Frequent
Flyers.
- Frequent
Flyers are heavily exposed to traditional outdoor media. Forty-five
percent of them log more than 261 miles per week in an automobile, while
only 32% of average Americans do.
- Forty-six percent of Airline Travelers
are spending more time at the airport.
Download The
Arbitron Airport Advertising Study (PDF)
