This derivative study examines the relationship between market rank and Internet usage. Is the phenomenal growth of the Internet limited to the largest markets in the U.S.? Do consumers in Burlington, VT, for example, buy online at the same rate as those in San Francisco? For the first time, an Arbitron Internet Study is broken out to look at how Internet usage differs among smaller markets. (Also see Internet Study IV: The Buying Power of "Streamies.")
Small Market Special Edition Internet Study IV (PDF)